Presented By O'Reilly and Cloudera
December 5-6, 2016: Training
December 6–8, 2016: Tutorials & Conference

Case studies of business transformation through big data

John Kreisa (Hortonworks)
12:05pm–12:45pm Thursday, December 8, 2016
Becoming a data-centric company
Location: 328/329 Level: Non-technical
Average rating: ***..
(3.50, 2 ratings)

What you'll learn

  • Understand what's driving big data adoption, the most common use cases for big data, the benefits organizations are receiving now, and real-world use cases currently in production


The opportunity to harness data to impact business is ripe, and as a result, every industry, every organization, and every department is going through a huge change, whether they realize it or not. Whether they are renovating their existing infrastructure for substantial cost savings or innovating their architecture to find new business opportunities, the impact is undeniable. John Kreisa reviews industry trends and shares use cases from across Asia and Europe of businesses that are successfully leveraging new platform technologies to transform their organizations using data.

Photo of John Kreisa

John Kreisa


John Kreisa leads international marketing for Hortonworks, where he is responsible for all marketing activities across Europe and Asia. John has been with Hortonworks for more than four years and has been on the inside through massive growth in the big data market, including Apache Hadoop and related technologies. With more than 20 years of marketing experience across storage, analytics, and big data, John has extensive experience helping organizations understand the benefits of technologies.