Sep 23–26, 2019

Combining creativity and analytics

David Boyle (Audience Strategies)
4:35pm5:15pm Thursday, September 26, 2019
Location: 1E 12/13
Average rating: ****.
(4.67, 6 ratings)

Companies that harness creativity and data in tandem have growth rates twice as high as companies that don’t. David Boyle shares lessons from his successes and failures in trying to do just that across presidential politics, with pop stars, and with power brands in the world of luxury goods. Join in to find out how analysts can work differently to build these partnerships and unlock this growth.

Photo of David Boyle

David Boyle

Audience Strategies

David Boyle is passionate about helping businesses to build analytics-driven decision making to help them make quicker, smarter, and bolder decisions. Previously, he built global analytics and insight capabilities for a number of leading global entertainment businesses covering television (the BBC), book publishing (HarperCollins Publishers), and the music industry (EMI Music), helping to drive each organization’s decision making at all levels. He builds on experiences working to build analytics for global retailers as well as political campaigns in the US and UK, in philanthropy, and in strategy consulting.

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