Sep 23–26, 2019

Executive Briefing: Building a culture of self-service, from predeployment to continued engagement

Jonathan Tudor (GE Aviation), Ross Schalmo (GE Aviation)
3:45pm4:25pm Thursday, September 26, 2019
Location: 1E 10/11

Who is this presentation for?

analytics leaders, data architects, data engineers, data stewards, CDOs




GE Aviation has more than 200,000 tables at its disposal and has made it a mission to implement Self-Service Data, a program to enable anybody to build a data analytics product. The Data Engineering and Analytics teams understood that successful self-service is a continual journey that starts before self-service technologies are deployed and extends well beyond. As an organization-wide initiative, buy-in from the whole company and continual engagement were needed to reach the 1,300 users and counting.

In this presentation, Jonathan Tudor, senior manager of self-service data and analytics, and Ross Schalmo, director of data and analytics, discuss how each part of the business became invested in successful self-service and how the engagement continued well beyond deployment. From creating an ongoing partnership with the business to the gamification of tagging data in the data catalog to forming a Published Dataset Council, which selects the best datasets to leverage for each business domain.

The session will take into account the importance of early and continued branding of self-service initiatives, including GE Aviation’s ‘5 Ss of Self-Service’ approach:

- Search: Make finding data easy
- Stitch: Focus on data engineering and transformation
- Science: Facilitate predictive modeling and machine learning
- Show: Visualize data and socialize outcomes to get people to take action
- Share: Ensure that good data is used and re-used across the organization

The results of this initiative have been so strong, and the engagement efforts so successful that groups outside of the data and analytics team have taken up championing self-service. For example, the aviation engineering team managed to reduce the time it takes to produce 250-regular reports from four weeks of effort to four hours. This has led to a joint partnership between Engineering, the Digital League (a cross-functional team focused on empowering the business through data products), and team to create a business-wide training. This training, offered every two weeks and spread across eight global sites, teaches how to leverage tools like Alation, Dataiku, and Spotfire, how to think about the data lake, write SQL, use Statistics, and create business impactful data products.

Prerequisite knowledge

An understanding of self-service, self-service tooling, and data and analytics organization structure.

What you'll learn

How to achieve buy-in and ensure continued engagement in self-service initiatives, including principles and initiatives.
Photo of Jonathan Tudor

Jonathan Tudor

GE Aviation

Jonathan Tudor is Sr. Manager for Self-Service Data and Analytics at GE Aviation. Jon has a background in big data ETL, cloud, security, networking, compliance, data warehousing, supply chain operations, engineering IT, business intelligence and analytics. He is passionate about self-service data, big data, digital cultural transformation data, business, and leadership.

Photo of Ross  Schalmo

Ross Schalmo

GE Aviation

Ross Schalmo is Director of Data and Analytics at GE Aviation.

As part of the Information Management Leadership Program at General Electric, he has been exposed to many different types of challenges, both in project management and technical expertise. He is experienced in relational database development and administration, Java, XML, XSL, and JavaScript programming, and large-scale IT program rollouts.

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