Enabling 5G use cases through Location Intelligence
Who is this presentation for?Data Scientists, Business Analysts, Product Managers, Marketing Directors
5G technology requires deployment of small-cell technology at high density. Location Intelligence helps to identify areas that may be underserved for high speed internet from existing cable providers and that also may be targets for rollout of 5G high speed internet services. By understanding the current population of subscribers for other services, offers can be targeted at the groups who are most likely to increase their subscription package to include the new services.
Use of address data linked through a unique key to property attributes, social data and demographics can start to build up a picture of areas to target. In some cases the location of devices can be used to refine address data and pinpoint the relevant property parcels.
In addition to offering new services in line with 5G, telco companies also can look to monetize data holdings through aggregating consumer data. Enrichment of mobile data to understand customer journey start and end points and commute paths in the context of user characteristics such as demographics then allows new value added datasets to be produced. The adtech industry can look in more detail at customer profiles and understand how to maximize advertising placement.
What you'll learn
Tim McKenzie is general manager of big data solutions at Pitney Bowes, where he leads a global team dedicated to helping clients unlock the value that is hidden in the massive amounts of data collected about customers, infrastructure, and products. With over 17 years of experience engaging with customers about technology, Tim has a proven track record of delivering value in every engagement.
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