Sep 23–26, 2019

Business Transformation with Visitor Funnel on Cloudera

Arup Nanda (Capital One)
11:30am12:00pm Tuesday, September 24, 2019
Location: 1A 06

Who is this presentation for?

Data Architects, Executives




How can we enhance the net contribution? That’s a question for any business to answer effectively. Priceline did too. We will explain how:

1) We used Cloudera platform to consolidate the data
2) We created our own tool on Airflow to engineer the data movement and transformation
3) We moves the A/B testing data to the cloud
4) We moved the machine data to the data lake using Kafka
5) We created the visualization and analysis using Tableau
6) We developed machine learning models to predict the interaction of all three components to create an early warning process

And finally, we will explain how it transformed the business by deeply analyzing where the visitors falls of the funnel and the factors contributing to that.

Prerequisite knowledge

Basic understanding of databases, analytical platforms

What you'll learn

1. What are the key challenges in identifying customer stickiness in interactions and how to overcome them. 2. Why it is difficult to dig into specific causes of drop in conversion, and how to create a system to identify them. 3. How to build a complete system, end to end, to combine the machine data, the business data and website counters like Google Analytics, Localytics, etc. to create a powerful business dashboard 4. How Priceline tweaked its business model based on the output.
Photo of Arup Nanda

Arup Nanda

Capital One

Arup Nanda has been working in the Oracle technologies field for 25 years, spanning all aspects of data management: from modeling to performance tuning and data science. He is head of data at Priceline, in greater New York area. He has written 6 books, more than 700 articles and presented 500+ sessions in conferences in 25 countries. He blogs at and is an Oracle ACE Director.

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