The location characteristics of a retail or real estate development dictate the types of customers they attract and the customer experience they deliver. Unfortunately, traditional real estate and retail industries have not taken advantage of the insights that location characteristics can provide them, instead relying on historic performance data to determine what and where to build.
Vincent-Charles Hodder explains how to model future demand for specific retail offerings and real estate projects as well as target marketing efforts to the most relevant locations in the city based on specific customer profiles. Via proprietary algorithms and massive amounts of open data, satellite imagery, and user-generated demand data, Local Logic is able to map and analyze the types of experiences a consumer will have for any specific street corner in the city. By quantifying dozens of seemingly qualitative aspects of any city, the company can recognize which characteristics of location impact various types of experiences and then manage the underlying risk related to these activities and their financing.
Vincent-Charles Hodder is the cofounder and CEO of Local Logic, an information company providing location insights on cities to help travelers, home buyers, and investors make better, more informed decisions. Vincent is passionate about cities, tech, and how they can work together to change the way we live. He has a background in finance and urban planning and worked in real estate development before starting Local Logic.
Help us make this conference the best it can be for you. Have questions you'd like this speaker to address? Suggestions for issues that deserve extra attention? Feedback that you'd like to share with the speaker and other attendees?
Join the conversation here (requires login)
©2017, O'Reilly Media, Inc. • (800) 889-8969 or (707) 827-7019 • Monday-Friday 7:30am-5pm PT • All trademarks and registered trademarks appearing on oreilly.com are the property of their respective owners. • firstname.lastname@example.org