Presented By O'Reilly and Cloudera
Make Data Work
September 25–26, 2017: Training
September 26–28, 2017: Tutorials & Conference
New York, NY

Retail's panacea: How machine learning is driving product development

Karen Moon (Trendalytics), Marta Jamrozik (Claire), Jared Schiffman (Perch Interactive)
5:25pm6:05pm Wednesday, September 27, 2017
Data-driven business management, Strata Business Summit
Location: 1E 10/11 Level: Non-technical
Secondary topics:  Marketing, Retail

Who is this presentation for?

Data Scientists, Merchandisers, Marketers, Product Developers, Big Thinkers

Prerequisite knowledge

None, just an interest in how modern technologies are affecting the retail landscape.

What you'll learn

How modern technologies, particularly within the machine learning realm, are affecting the retail landscape.


Finally, retailers are leveraging data and its insights across all parts of the supply chain to drive a profound transformation in the retail industry. From crafting assortments based on consumer demand signals, to re-imagining consumer interactions with such products, to receiving and processing customer feedback, modern day retailers have re-imagined the product development process.

The members of this panel will give the audience a glimpse into how a traditional industry is now embracing data to include consumers in the design and development process. They will tackle the challenges associated with the wealth of sources and the unstructured nature of the data they handle and process, and how the data is turned into insights that are digestible and actionable by an industry that has traditionally shied away from data.

Panelists will include a group of four entrepreneurs, experts, and executives working at the crossroads of big data and retail.

Karen Moon, Co-Founder and CEO of Trendalytics – Trendalytics is a product intelligence engine that surfaces what consumers want today and tomorrow. Trendalytics is the missing information link between traditional merchandising and dynamic consumer demand signals.

Jared Schiffman, Founder and CEO of Perch Interactive – Perch unites physical products with digital content to engage shoppers and analyze their behavior.

Marta Jamrozik, Co-Founder of Claire – Claire is artificial intelligence for apparel. We leverage machine learning to predict how new products will perform in the market. We help retailers identify best sellers and worst performers early in the product development process, increasing sell-through and reducing markdowns.

Photo of Karen Moon

Karen Moon


Karen is Co-founder and CEO of Trendalytics, a product intelligence engine that measures consumer engagement with merchandise trends. With over twelve years of experience in retail and technology, Karen worked with companies across the supply chain – department stores, luxury retailers and independent designers. At Goode Partners, she executed the firm’s investment in SkullCandy (NASDAQ: SKUL) and worked on the turnaround of a luxury specialty retailer. Previously she worked in Gap Inc.’s Corporate Strategy group, where she assessed acquisition and new retail concept opportunities such as Karen started her career in investment banking at Goldman Sachs & Co. where she executed over $1 billion in technology and media transactions.

Karen holds an M.B.A. from Harvard Business School and a B.A. from UCLA where she graduated Summa Cum Laude. Her research at Harvard included studies in multi-channel retailing, luxury diffusion brands and supply chain innovation for emerging designers.

She’s been featured on the Wall Street Journal, WWD, Sourcing Journal, Forbes and other publications.

Speaking Engagements: Strata NY 2014 keynote, NRF, Shoptalk, Luxury Forward, FortuneTech Brainstorm, Fashion Digital, Harvard Business School Retail & Luxury Goods Conference, Decoded Fashion, IFB Conference

Photo of Marta Jamrozik

Marta Jamrozik


Marta is an expert in product and price testing. She created the Strategic Pricing department at Mondelēz (a Fortune 100 CPG company) which was responsible for new product introductions and pricing across 165 countries. Prior to Mondelez, Marta worked in management consulting at Bain & Company, and was getting her MBA at Stanford’s Graduate School of Business before dropping out to work full-time on Claire.

Photo of Jared Schiffman

Jared Schiffman

Perch Interactive

Jared Schiffman has worked at the intersection of design, computer science and education for over two decades. Jared’s work fuses the physical world with the digital world and plays with relationship between the two. His projects are steeped in metaphor and gesture, and emphasize the power of direct experience.

Jared is the founder of Perch Interactive Inc, a startup intent on revolutionizing the retail environment. PERCH is a digital display platform that attracts customers and motivates them to touch, pick up and discover the products on display. As shoppers engage, PERCH reveals dynamic digital content, directly beside the product. PERCH is the first technology to combine interaction with physical products, display of digital media and user analytics in one retailer-friendly package.

In 2005, Jared co-founded Potion, an interactive design and technology firm located in New York City. Potion has completed major projects for the Smithsonian, the National Holocaust Museum, HP, Bell Labs and the New York Public Library. Potion has been invited to the White House twice as finalists for the National Design Award in the Interaction Design category in 2009 and 2010. Potion was also named one of the “Top 10 Most Innovative Design Companies” in 2010 by Fast Company magazine.

Jared has taught courses at Parsons (The New School) and New York University, and prior to founding Potion, at the Gate’s funded High Tech High in San Diego. Jared received a Masters degree in Media Arts & Science from the MIT Media Lab where he studied with Prof John Maeda in the Aesthetics & Computation Group. Jared also holds an SB in Computer Science & Engineering from MIT as well.

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