Presented By O'Reilly and Cloudera
Make Data Work
September 25–26, 2017: Training
September 26–28, 2017: Tutorials & Conference
New York, NY

From the weeds to the stars: How and why to think about bigger problems

David Boyle (MasterClass)
11:20am12:00pm Thursday, September 28, 2017
Data-driven business management, Strata Business Summit
Location: 1E 10/11 Level: Beginner

Who is this presentation for?

  • Anyone interested in using data and analytics to make decisions

What you'll learn

  • Learn how to reach for the stars, start asking bigger questions, and make a bigger difference


Too many brilliant analytical minds are wasted on interesting but ultimately less-impactful problems. They are stuck in the weeds of the data or the challenges of our day to day. Too few ask what it means to reach for the stars—the big, shiny, business-changing issues. David Boyle explains why you must start asking bigger questions and making a bigger difference.

Topics include:

  • A/B testing your business model
  • Growing your business by analyzing what nonusers want
  • Using free data to determine underlying demand
  • Why optimizing predictive models at the individual level is failing political campaigns
Photo of David Boyle

David Boyle


David Boyle is passionate about helping businesses to build analytics-driven decision making to make quicker, smarter and bolder decisions. He leads strategy and insights at MasterClass, working with the likes of Stephen Curry, Gordon Ramsay and Martin Scorsese to help people around the world to be able to learn from the greatest in their field. He has previously built global analytics and insight capabilities for a number of the leading entertainment businesses in the world covering television (the BBC), book publishing (HarperCollins Publishers) and the music industry (EMI Music), helping to shift each organization’s decision making at all levels, from content investment to product and brand development. He builds on experiences working to build analytics for global Retailers as well as political campaigns in the US and UK, in philanthropy and in strategy consulting.

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Picture of David Boyle
06/27/2017 2:19pm EDT

Hi everyone – I’m running this session and I’d be pleased to hear any questions or suggestions you have. That way I can bake them into the session itself!