Too many brilliant analytical minds are wasted on interesting but ultimately less-impactful problems. They are stuck in the weeds of the data or the challenges of our day to day. Too few ask what it means to reach for the stars—the big, shiny, business-changing issues. David Boyle explains why you must start asking bigger questions and making a bigger difference.
David Boyle is passionate about helping businesses to build analytics-driven decision making to make quicker, smarter and bolder decisions. He leads strategy and insights at MasterClass, working with the likes of Stephen Curry, Gordon Ramsay and Martin Scorsese to help people around the world to be able to learn from the greatest in their field. He has previously built global analytics and insight capabilities for a number of the leading entertainment businesses in the world covering television (the BBC), book publishing (HarperCollins Publishers) and the music industry (EMI Music), helping to shift each organization’s decision making at all levels, from content investment to product and brand development. He builds on experiences working to build analytics for global Retailers as well as political campaigns in the US and UK, in philanthropy and in strategy consulting.
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