Too many brilliant analytical minds are wasted on interesting but ultimately less-impactful problems. They are stuck in the weeds of the data or the challenges of our day to day. Too few ask what it means to reach for the stars—the big, shiny, business-changing issues. David Boyle explains why you must start asking bigger questions and making a bigger difference.
David Boyle leads the work of the insight team at BBC Worldwide, the commercial and global wing of the BBC, where he helps to transform the relationship that BBC Worldwide has with its audience by building premium, industry-leading insight capabilities into consumers, BBC brands, and the market and determine what connects with audiences emotionally and inspires them. David has spent the last seven years constructing global insight capabilities for the publishing and music industries, which were widely acknowledged as having helped them make quicker, smarter, and bolder decisions for their brands. Previously, he was SVP of consumer insight at HarperCollins Publishers, where he helped the company better understand consumer behavior and attitudes toward books, authors, book discovery, and purchase, and worked at EMI Music, where he delivered insight to all parts of the business in more than 25 countries and helped to shift the organization’s decision making at all levels, from artist signing to product and brand development plans for EMI’s biggest artists, including the Beatles and Pink Floyd.
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