Matthew Horton
Senior Director, Data Science, Major League Baseball

Matt Horton is the senior director of data science at Major League Baseball (MLB). In his 11+ years at MLB, Matt has developed numerous projects including predicting ticket buyers’ future purchasing behavior to aid teams in prioritizing their marketing efforts and building a framework for predicting and preventing subscriber churn for MLB’s game-streaming service, MLB.TV. Matt’s team is focused on quantifying fans’ relationships with their favorite teams, modeling trends in both team and league-wide attendance, and estimating fans’ future engagement with MLB. Previously, Matt was at Rosetta and Accenture. He has a BS in statistics from the University of Tennessee and a master’s in applied statistics from Cornell University.
In addition to him being a huge baseball fan, Matt is also an avid fan of sports in general, rooting for teams from his home state of Tennessee, including the Volunteers, Titans, Predators, and Grizzlies.