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Make Data Work
September 11, 2018: Training & Tutorials
September 12–13, 2018: Keynotes & Sessions
New York, NY
John Thuma

John Thuma
Director, Marketing Technology, Arcadia Data

Website

John Thuma is director of marketing data at Arcadia Data, where he assists clients in developing solutions that have measurable business impact. With 25 years of field experience, John has developed solutions for multiple vertical industries, including banking and financial services, retail, life sciences, and others.

Sessions

5:25pm–6:05pm Wednesday, 09/12/2018
If you thought politics was dirty, you should see the analytics behind it.
Location: 1E 12/13 Level: Non-technical
Secondary topics:  Media, Marketing, Advertising
John Thuma (Arcadia Data)
Average rating: *****
(5.00, 1 rating)
Forget about the fake news; data and analytics in politics is what drives elections. John Thuma shares ethical dilemmas he faced while proposing analytical solutions to the RNC and DNC. Not only did he help causes he disagreed with, but he also armed politicians with real-time data to manipulate voters. Read more.