Gartner says 85%+ of big data projects will fail. Your company probably spent millions on a recent analytics, IoT, or big data project too. The team wrote a lot of code and deployed software using Agile, the cloud, and the latest tech stack. Somehow though, your data product, analytics solutions, or digital transformation project isn’t really delivering the business value or user experience everyone hoped for.
Brian O’Neill explains why a “people first, technology second” mission—a design strategy, in other words—enables the best UX and business outcomes possible. Business leaders who learn to have an eye for design and UX, beyond just data visualization, can deliver indispensable user experiences. Most of these principles apply equally to customer-facing SaaS-style information and data products and internal analytics and BI services.
As opposed to discussing the myriad of tools and engineering concerns that tend to be at the center of attention, Brian details good design behaviors that organizations can adopt, including:
Brian also shares a free self-assessment guide with actionable methods to evaluate and improve an existing or a new data-driven service or product.
Brian O’Neill is the founder and consulting product designer at Designing for Analytics, where he focuses on helping companies design indispensable data products that customers love. Brian’s clients and past employers include Dell EMC, NetApp, TripAdvisor, Fidelity, DataXu, Apptopia, Accenture, MITRE, Kyruus, Dispatch.me, JPMorgan Chase, the Future of Music Coalition, and E*TRADE, among others; over his career, he has worked on award-winning storage industry software for Akorri and Infinio. Brian has been designing useful, usable, and beautiful products for the web since 1996. Brian has also brought over 20 years of design experience to various podcasts, meetups, and conferences such as the O’Reilly Strata Conference in New York City and London, England. He is the author of the Designing for Analytics Self-Assessment Guide for Non-Designers as well numerous articles on design strategy, user experience, and business related to analytics. Brian is also an expert advisor on the topics of design and user experience for the International Institute for Analytics. When he is not manning his Big Green Egg at a BBQ or mixing a classic tiki cocktail, Brian can be found on stage performing as a professional percussionist and drummer. He leads the acclaimed dual-ensemble Mr. Ho’s Orchestrotica, which the Washington Post called “anything but straightforward,” and has performed at Carnegie Hall, the Kennedy Center, and the Montreal Jazz Festival. If you’re at a conference, just look for only guy with a stylish orange leather messenger bag.
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