Presented By O’Reilly and Cloudera
Make Data Work
September 11, 2018: Training & Tutorials
September 12–13, 2018: Keynotes & Sessions
New York, NY

Self-reliant, secure, end-to-end data, activity, and revenue analytics: A roadmap for the airline industry

Katharina Warzel (EveryMundo)
9:05am–9:30am Tuesday, 09/11/2018
Data-driven business management
Location: 1E 10 Level: Advanced
Average rating: *****
(5.00, 1 rating)

Airlines want to know what happens after a user interacts with their websites. Do they convert? Do they close the browser and come back later? Airlines traditionally have depended on analytics tools to prove value. Katharina Warzel explores how to implement a client-independent end-to-end tracking system. Katharina also discusses the importance of data standards and data security with regard to GDPR.

Photo of Katharina Warzel

Katharina Warzel


Katharina Warzel is head of data analytics and performance marketing at EveryMundo, where she helps airlines around the world innovate based on actionable insights from analytics. She is responsible for defining data standards, specifying data collection systems, implementing the tracking environment, analyzing data quality, and supporting airline’s digital strategy leveraging automation and data science. Katharina has a passion for travel and trying out new things, which has taken her from living in four countries to overnighting in the Moroccan desert, hiking to Machu Picchu, volunteering in Kenya, and becoming a certified yoga teacher in Bali. Everything she does is multilingual as she speaks German, French, Spanish, and English. Her long-term intention is to join the Data for Good movement, which encourages using data in meaningful ways to solve humanitarian issues around poverty, health, human rights, education, and the environment.

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Katharina Warzel |
10/09/2018 9:54am EDT

Hi Krishna! The slides are available under

09/11/2018 5:15am EDT

Can you share the presentation ?