Presented By O'Reilly and Cloudera
Make Data Work
September 25–26, 2017: Training
September 26–28, 2017: Tutorials & Conference
New York, NY
Audrey Spencer-Alvarado

Audrey Spencer-Alvarado
Business Analyst, Portland Trail Blazers

Audrey Spencer-Alvarado is a business analyst for the Portland Trail Blazers. Audrey and the other members of the business analytics team provide all data insights to the various decision makers at the Trail Blazers and affiliates. She also leads the Tableau Reporting and statistical modeling projects.


1:30pm2:00pm Tuesday, September 26, 2017
Data-driven business management
Location: 1E 09 Level: Non-technical
Secondary topics:  Marketing, Sports
Audrey Spencer-Alvarado (Portland Trail Blazers)
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Professional sports teams generally have very large fan bases, but only a small percentage of fans attend multiple games or purchase season tickets each year. Audrey Spencer-Alvarado explains how better identification of customers enables the Portland Trail Blazers to conduct more targeted campaigns, leading to a higher conversion rate, increased revenue, and an improved customer experience. Read more.