Jared Schiffman is the founder of Perch Interactive, a startup intent on revolutionizing the retail environment. Jared has worked at the intersection of design, computer science, and education for over two decades. His work fuses the physical world with the digital world and plays with relationship between the two, his projects are steeped in metaphor and gesture and emphasize the power of direct experience. Jared is the cofounder of Potion, an interactive design and technology firm located in New York City named one of the top 10 most innovative design companies in 2010 by Fast Company; has taught courses at Parsons School of Design, New York University, and at the Gate’s-funded High Tech High in San Diego. Jared holds a master’s degree in media arts and science from the MIT Media Lab, where he studied with John Maeda in the Aesthetics and Computation Group, and an SB in computer science and engineering from MIT.
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