Over the past decade, online video has undergone a transformation. Now consumers have exceedingly high standards for the video quality and accessibility of the content they consume. Rick Okin explains how JW Player strategically leverages video data analytics to power industry- and customer-level insights for the evolving online video space.
This session is sponsored by Snowflake Computing.
Rick Okin is vice president of data engineering for JW Player, the world’s largest network-independent video platform, where he is responsible for building innovative data products to expand JW Player’s extensive footprint. A data-driven technology expert with more than 30 years of experience in the information technology industry, Rick previously served as CTO for actionable advertising intelligence provider Integral Ad Science, where he was responsible for managing all aspects of technology and system operations.
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