Presented By O'Reilly and Cloudera
Make Data Work
September 25–26, 2017: Training
September 26–28, 2017: Tutorials & Conference
New York, NY

Using real-time machine learning and big data to drive customer engagement and digital transformation (sponsored by RedPoint Global)

George Corugedo (RedPoint Global)
4:35pm5:15pm Wednesday, September 27, 2017
Location: 1E 17

What you'll learn

  • Explore how RedPoint’s customers use connected enterprise data, machine learning, and analytics


Driving digital transformation in the modern data-driven world is a vital component of continued organizational success and more personalized customer engagement. Accomplishing this transformation requires not only collecting multiple types of data at multiple cadences but also connecting it all so that organizations can derive meaningful insight for better business outcomes. The best results will come from operationalizing and activating data to automate decisions using machine learning in real time. George Corugedo explains how RedPoint’s customers are using connected enterprise data, machine learning, and analytics to impact their businesses.

Topics include:

  • The differences between connected and collected data and why that matters
  • Building a dynamic golden record and how to use it to achieve business goals across the enterprise
  • Integrating batch and streaming data to build a dynamic golden record
  • How analytic models are impacted by the quality of the golden record
  • Capitalizing on the rise of the IoT and customer data

This session is sponsored by RedPoint.

Photo of George Corugedo

George Corugedo

RedPoint Global

George Corugedo is a cofounder and chief technology officer at RedPoint Global, where he is responsible for directing the development of the RedPoint Customer Engagement Hub, RedPoint’s leading enterprise customer engagement solution. A former math professor and seasoned technology executive, George has more than two decades of business and technical experience. He left academia to cofound Accenture’s Customer Insights practice, which specializes in strategic data utilization, analytics, and customer strategy. Previously, he was also director of client delivery at ClarityBlue, a provider of hosted customer intelligence solutions, and COO and CIO of Riscuity, a receivables management company that specializes in using analytics to drive collections.