The transformation of alliance or channel programs to ecosystem strategies is having a profound effect on businesses everywhere. Clients are demanding more collaboration among their preferred product and service providers, and those that are doing it well are differentiating themselves from their competition.
Competing in today’s data and analytics solutions market requires an ecosystem strategy that embraces many types of relationships. The players are evolving quickly, and so are the teaming models. Innovation and agility are in high demand. Is your company excelling with its ecosystem strategy?
Jason McIntyre and Mark Milazzo review the evolution of teaming relationships and share commercial models that encourage better collaboration to meet the demand for innovation and industry relevant solutions in today’s market.
Jason McIntyre is Accenture’s Digital Ecosystem Alliance management lead.
A 20-year veteran of the technology market, with the last 15 focused on developing and managing alliance and vendor management programs, Mark Milazzo is the global lead at Accenture responsible for developing and managing the Accenture Insights Platform Partner Program.
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