Presented By O'Reilly and Cloudera
Make Data Work
September 25–26, 2017: Training
September 26–28, 2017: Tutorials & Conference
New York, NY

Executive Briefing: Conversational marketing for brands—Why it's better to talk to your customers than monitor them

Andy Mauro (Automat)
2:55pm3:35pm Wednesday, September 27, 2017
Average rating: ****.
(4.50, 2 ratings)

Andy Mauro explains why the last 15 years of digital marketing was really about monitoring customers and how recent advancements in artificial intelligence and the dominance of messaging as the primary consumer channel provide an opportunity to achieve every marketer’s dream of simply talking to customers and getting to know them—providing a personalized experience that drives engagement, brand loyalty, and conversions. Andy also shares a detailed case study from Automat’s recent deployment with L’Oréal on Facebook Messenger.

Join in to learn how you can beat the performance of your email and display ad campaigns using conversational marketing. If you’ve wondered whether there’s really anything behind the recent chatbot craze, this session will lay that argument to rest with hard data.

Photo of Andy Mauro

Andy Mauro


Andy Mauro is the cofounder and CEO of Automat, a conversational marketing platform that uses AI to allow companies to have personalized one-on-one messaging conversations with their customers to better understand and serve them. Automat’s cofounders and team collectively have over 50 years’ experience and 17 patents in the fields of speech recognition, natural language understanding, virtual assistants, and AI.