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Make Data Work
September 25–26, 2017: Training
September 26–28, 2017: Tutorials & Conference
New York, NY

How the Portland Trail Blazers increase conversion rates with Azure Machine Learning

Audrey Spencer-Alvarado (Portland Trail Blazers)
1:30pm2:00pm Tuesday, September 26, 2017
Data-driven business management
Location: 1E 09 Level: Non-technical
Secondary topics:  Marketing, Sports
Average rating: ****.
(4.00, 2 ratings)

Professional sports teams generally have very large fan bases, but only a small percentage of fans attend multiple games or purchase season tickets each year. However, these loyal customers provide a consistent and significant contribution to the yearly revenue, and teams spend considerable time and money to identify and retain the most loyal customers. Audrey Spencer-Alvarado explains how better identification of customers enables the Portland Trail Blazers to conduct more targeted campaigns, leading to a higher conversion rate, increased revenue, and an improved customer experience.

Photo of Audrey Spencer-Alvarado

Audrey Spencer-Alvarado

Portland Trail Blazers

Audrey Spencer-Alvarado is a business analyst for the Portland Trail Blazers. Audrey and the other members of the business analytics team provide all data insights to the various decision makers at the Trail Blazers and affiliates. She also leads the Tableau Reporting and statistical modeling projects.

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Picture of Connie Quach
Connie Quach | VICE PRESIDENT, PRODUCT MANAGEMENT
09/26/2017 11:34am EDT

Great talk, would love to chat with you further about your use cases and see what algorithms and machine learning techniques you implemented.