Professional sports teams generally have very large fan bases, but only a small percentage of fans attend multiple games or purchase season tickets each year. However, these loyal customers provide a consistent and significant contribution to the yearly revenue, and teams spend considerable time and money to identify and retain the most loyal customers. Audrey Spencer-Alvarado explains how better identification of customers enables the Portland Trail Blazers to conduct more targeted campaigns, leading to a higher conversion rate, increased revenue, and an improved customer experience.
Audrey Spencer-Alvarado is a business analyst for the Portland Trail Blazers. Audrey and the other members of the business analytics team provide all data insights to the various decision makers at the Trail Blazers and affiliates. She also leads the Tableau Reporting and statistical modeling projects.
Comments on this page are now closed.
©2017, O'Reilly Media, Inc. • (800) 889-8969 or (707) 827-7019 • Monday-Friday 7:30am-5pm PT • All trademarks and registered trademarks appearing on oreilly.com are the property of their respective owners. • firstname.lastname@example.org