How the Portland Trail Blazers increase conversion rates with Azure Machine Learning

Professional sports teams generally have very large fan bases, but only a small percentage of fans attend multiple games or purchase season tickets each year. However, these loyal customers provide a consistent and significant contribution to the yearly revenue, and teams spend considerable time and money to identify and retain the most loyal customers. Audrey Spencer-Alvarado explains how better identification of customers enables the Portland Trail Blazers to conduct more targeted campaigns, leading to a higher conversion rate, increased revenue, and an improved customer experience.