Presented By O'Reilly and Cloudera
Make Data Work
September 25–26, 2017: Training
September 26–28, 2017: Tutorials & Conference
New York, NY

The five components of a data strategy

Evan Levy (SAS)
11:20am12:00pm Thursday, September 28, 2017
Data-driven business management, Strata Business Summit
Location: 1A 21/22 Level: Beginner
Average rating: *****
(5.00, 5 ratings)

Who is this presentation for?

  • Chief information officers, chief data officers, program managers, business sponsors, data governance and management staff, business and data analysts, and data stakeholders

What you'll learn

  • Learn the five essential components of a data strategy
  • Understand the differences in data strategy development in small and large organizations


While it’s clear organizations need to have a comprehensive data strategy, few have actually developed a plan to improve the access, sharing, and usage of data. Most IT organizations have comprehensive plans for applications, development tools, platforms, and even storage, but there are few details that ensure that data is managed as a business asset.

Much of the challenge in data strategy development is understanding the details and boundaries of what a plan entails. Evan Levy discusses the five essential components that make up a data strategy, explores the individual attributes of each, and explains how the details may differ across organizations of varying complexity (e.g., a corporate division, a business unit, or an enterprise).

Photo of Evan Levy

Evan Levy


Evan Levy is the vice president of data management programs at SAS, where he advises clients on strategies to address business challenges using data, technology, and creative approaches that align IT with the business capability and offers practical advice on addressing these challenges in a manner that utilizes a company’s existing skills, coupled with new methods to ensure IT and business success. A speaker, writer, and consultant in the areas of enterprise data strategy and data management, Evan is also a faculty member of TDWI as well as a best practices judge in the areas of business intelligence, data integration, and data management. Evan is the coauthor of the first book on MDM, Customer Data Integration: Reaching a Single Version of the Truth, which describes the business breakthroughs achieved with integrated customer data and explains how to make master data management successful.