Presented By O'Reilly and Cloudera
Make Data Work
September 25–26, 2017: Training
September 26–28, 2017: Tutorials & Conference
New York, NY

Design for nondesigners: Increasing revenue, usability, and utility within data analytics products

Brian O'Neill (Designing for Analytics)
2:05pm2:45pm Wednesday, September 27, 2017
Visualization & user experience
Location: 1E 15/16 Level: Non-technical
Average rating: ****.
(4.75, 4 ratings)

Who is this presentation for?

  • Product managers, owners and stakeholders, software architects, frontend engineers, and data scientists

What you'll learn

  • Explore common design problems present in data products
  • Learn how improvements can be made without a trained designer


Do you spend a lot of time explaining your data analytics product to your customers? Is your UI/UX or navigation overly complex? Are sales suffering due to complexity, or worse, are customers not using your product? Your design may be the problem. Brian O’Neill shares a secret: you don’t have to be a trained designer to recognize design and UX problems and start correcting them today.

Topics include:

  • Identifying major user groups and stakeholders in analytics products
  • The unique risks for startups in the technology, big data, and analytics space in terms of designing a viable product
  • Moving a product from one that displays vanity stats to one that provides actionable insights
  • Handling ambiguity
  • Information overload versus underload
  • Common concerns that designers may need to accommodate during onboarding and honeymoon experiences with analytics and big data products
  • Dashboard designs: The pros and cons of out-of-box solutions and the risks and rewards around using other products’ designs as inspiration
Photo of Brian O'Neill

Brian O'Neill

Designing for Analytics

Brian O’Neill is the founder and consulting product designer at Designing for Analytics, where he focuses on helping companies design indispensable data products that customers love. Brian’s clients and past employers include Dell EMC, NetApp, TripAdvisor, Fidelity, DataXu, Apptopia, Accenture, MITRE, Kyruus,, JPMorgan Chase, the Future of Music Coalition, and E*TRADE, among others; over his career, he has worked on award-winning storage industry software for Akorri and Infinio. Brian has been designing useful, usable, and beautiful products for the web since 1996. Brian has also brought over 20 years of design experience to various podcasts, meetups, and conferences such as the O’Reilly Strata Conference in New York City and London, England. He is the author of the Designing for Analytics Self-Assessment Guide for Non-Designers as well numerous articles on design strategy, user experience, and business related to analytics. Brian is also an expert advisor on the topics of design and user experience for the International Institute for Analytics. When he is not manning his Big Green Egg at a BBQ or mixing a classic tiki cocktail, Brian can be found on stage performing as a professional percussionist and drummer. He leads the acclaimed dual-ensemble Mr. Ho’s Orchestrotica, which the Washington Post called “anything but straightforward,” and has performed at Carnegie Hall, the Kennedy Center, and the Montreal Jazz Festival. If you’re at a conference, just look for only guy with a stylish orange leather messenger bag.

Comments on this page are now closed.


Picture of Brian O'Neill
09/27/2017 11:17am EDT

Hi Sabrina,

I can do better than the slides. :-) The slides are distilled from my free self-assessment guide available at – hope it helps your devs !


Picture of Sabrina Dahlgren
Sabrina Dahlgren | DIRECTOR
09/27/2017 10:26am EDT

May I have a copy of your presentation? I would like to share with my team of developers.

Picture of Brian O'Neill
09/24/2017 11:03am EDT

Got a question about design? Leave it here and I’ll cover it at 2pm on Wed!