Presented By O'Reilly and Cloudera
Make Data Work
September 25–26, 2017: Training
September 26–28, 2017: Tutorials & Conference
New York, NY

The cognitive design principles of interactive analytics

Mike Driscoll (Metamarkets)
11:20am12:00pm Wednesday, September 27, 2017
Data science & advanced analytics, Data-driven business management
Location: 1E 15/16 Level: Intermediate
Average rating: ****.
(4.00, 3 ratings)

Who is this presentation for?

  • CEOs, CTOs, CIOs, CMOs, data scientists, analysts, software developers, researchers, IT managers, and anyone interested in analytics

Prerequisite knowledge

  • A basic understanding of analytics and programmatic marketing

What you'll learn

  • Learn how to take an interactive approach to analytics to shed instant visibility into their businesses to discover trends, identify problematic issues quickly and easily, and determine key growth areas
  • Understand the issues with today’s reporting solutions for digital analysts, who spend an inordinate amount of time “data janitoring” instead of focusing on the key insights they need to deliver
  • Explore real-life examples and takeaways from companies like Twitter, AOL, and LinkedIn that have explored, analyzed, and visualized their programmatic data with interactive analytics to make smart business decisions and drive performance


Today’s connected workplaces demand a much faster, more nimble use of data. Businesses now have access to huge quantities of data about what’s happening in the world from moment to moment—data from smartphones, web activity, beacons, appliances, medical implants, and thousands of other sources—but they are unable to effectively access these insights to inform key business decisions.

Enter an interactive approach to analytics, the technology advancing how these massive volumes of data are processed, accessed, and explored. By acting as an intersection between data science, marketing and decision making, this analytical mindset is replacing static reports and stale data with clarity and transparency into tangible insights in real time, allowing businesses to obtain vital information they didn’t even know they had access to.

Mike Driscoll demonstrates how to interact with your analytics and explains how this approach is fundamentally changing numerous industries at scale by putting data at the fingertips of key decision makers. Mike explores the design principles required to build analytics tailored to the combination of the human eye and a computer mouse to maximize the results of human-computer interaction. You’ll learn how analytics can shed instant visibility into your business, help you discover trends, and give you the power to take action at any instant.

Photo of Mike Driscoll

Mike Driscoll


Mike Driscoll is the founder and CEO of Metamarkets. Previously, Mike spent more than a decade focused on making the most of data to help companies grow and developed data analytics solutions for online retail, life sciences, digital media, insurance, and banking. He also successfully founded and sold two companies: Dataspora, a life science analytics company, and CustomInk, an early pioneer in customized apparel. Mike began his career as a software engineer for the Human Genome Project. He holds an AB in government from Harvard and a PhD in bioinformatics from Boston University.