Too many brilliant analytical minds are wasted on interesting but ultimately less-impactful problems. They are stuck in the weeds of the data or the challenges of our day to day. Too few ask what it means to reach for the stars—the big, shiny, business-changing issues. David Boyle explains why you must start asking bigger questions and making a bigger difference.
David Boyle leads strategy and insight at MasterClass, where he works with the likes of Stephen Curry, Gordon Ramsay, and Martin Scorsese to help people around the world learn from the greatest in their field. Passionate about helping businesses build analytics-driven decision making to make quicker, smarter, and bolder decisions, David has built global analytics and insight capabilities for a number of the leading entertainment businesses in the world, including television (the BBC), book publishing (HarperCollins Publishers), and the music industry (EMI Music), that helped shift each organization’s decision making at all levels, from content investment to product and brand development. His other pursuits have included building analytics for global retailers and political campaigns in the US and UK.
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