Presented By O'Reilly and Cloudera
Make Data Work
September 25–26, 2017: Training
September 26–28, 2017: Tutorials & Conference
New York, NY

From the weeds to the stars: How and why to think about bigger problems

David Boyle (Audience Strategies)
11:20am12:00pm Thursday, September 28, 2017
Data-driven business management, Strata Business Summit
Location: 1E 10/11 Level: Beginner

Who is this presentation for?

  • Anyone interested in using data and analytics to make decisions

What you'll learn

  • Learn how to reach for the stars, start asking bigger questions, and make a bigger difference


Too many brilliant analytical minds are wasted on interesting but ultimately less-impactful problems. They are stuck in the weeds of the data or the challenges of our day to day. Too few ask what it means to reach for the stars—the big, shiny, business-changing issues. David Boyle explains why you must start asking bigger questions and making a bigger difference.

Topics include:

  • A/B testing your business model
  • Growing your business by analyzing what nonusers want
  • Using free data to determine underlying demand
  • Why optimizing predictive models at the individual level is failing political campaigns
Photo of David Boyle

David Boyle

Audience Strategies

David Boyle is passionate about helping businesses to build analytics-driven decision making to help them make quicker, smarter, and bolder decisions. Previously, he built global analytics and insight capabilities for a number of leading global entertainment businesses covering television (the BBC), book publishing (HarperCollins Publishers), and the music industry (EMI Music), helping to drive each organization’s decision making at all levels. He builds on experiences working to build analytics for global retailers as well as political campaigns in the US and UK, in philanthropy, and in strategy consulting.

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Picture of David Boyle
David Boyle | DIRECTOR
06/27/2017 2:19pm EDT

Hi everyone – I’m running this session and I’d be pleased to hear any questions or suggestions you have. That way I can bake them into the session itself!