Presented By O'Reilly and Cloudera
Make Data Work
September 26–27, 2016: Training
September 27–29, 2016: Tutorials & Conference
New York, NY
Rupert Steffner

Rupert Steffner
Chief BI Platform Architect, Otto GmbH & Co. KG


Rupert Steffner is chief platform architect of Otto Group’s new business intelligence platform, BRAIN. In this role, Rupert is responsible for the entire setup as well as for initiating and managing the major change projects. Previously, he was head of the Marketing Department at the University of Applied Sciences, Salzburg and worked as a business intelligence leader for several European and US companies in a range of industries from ecommerce and retail to finance and telco. Rupert has over 25 years of experience in designing and implementing highly sophisticated technical and business solutions with a focus on customer-centric marketing. He holds an MBA from WU Vienna.


1:15pm–1:55pm Thursday, 09/29/2016
Data-driven business
Location: 1 E 15/1 E 16 Level: Intermediate
Rupert Steffner (Otto GmbH & Co. KG)
Average rating: ***..
(3.67, 3 ratings)
Today’s online storefronts are good at procuring transactions but poor in managing customers. Rupert Steffner explains why online retailers must build a complementary intelligence to perceive and reason on customer signals to better manage opportunities and risks along the customer journey. Individually managed customer experience is retailers' next challenge, and fueling AI is the right answer. Read more.