Big data offers the possibility of deep insights into marketing programs and business operations, as well as a 360-degree view of customers and competitors. For many enterprises, being able to achieve such results means combining new and traditional data sources and modernizing ETL and data warehouse applications. These tasks seem easy during research and proof-of-concept phases, but complexity grows exponentially when moving toward enterprise-grade implementations.
Using real-world examples, Joe Goldberg explains why freeware isn’t free when it comes to managing Hadoop workflows for enterprise implementations. Joe explores how companies like GoPro, Produban, Navistar, and others have taken a platform approach to managing their workflows; how they are using workflows to power data ingest, ETL, and data integration processing; how an end-to-end view of workflows has reduced issue resolution time; and how these companies are achieving success in their data warehouse modernization projects.
This session is sponsored by BMC.
Joe Goldberg is the lead solutions marketing manager at BMC Software, where he helps BMC products leverage new technology to deliver market-leading solutions with a focus on workload automation and big data. Joe has more than 35 years of experience in the design, development, implementation, sales, and marketing of enterprise solutions to Global 2000 organizations.
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