Two of the hottest topics in analytics are data lakes and big data in the cloud. Enterprises like Asurion Services are using Hadoop and Informatica’s big data management solutions to deliver faster, more flexible, and more repeatable big data projects. By adopting a big data management architecture on top of Hadoop, enterprises can quickly and flexibly ingest, cleanse, master, govern, secure, and deliver all types of data on-premises or in the cloud for business data lake initiatives ranging from marketing effectiveness to fraud detection. Viral Shah explains how enterprises like Asurion Services are leveraging big data management solutions to accelerate enterprise data lake initiatives for business value.
This session is sponsored by Informatica.
Viral Shah is a data solutions architect at Asurion Services, where he helps over 290M customers globally stay connected while driving loyalty to their brands. As a global services provider, Viral’s responsibilities include providing data as a service to Asurion’s worldwide analytical users.
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