Presented By O'Reilly and Cloudera
Make Data Work
September 26–27, 2016: Training
September 27–29, 2016: Tutorials & Conference
New York, NY

From static content to adaptive learning

Ghazal Badiozamani (Elsevier)
12:00pm–12:30pm Tuesday, 09/27/2016
Location: 1 E 12/ 1 E 13
Average rating: ****.
(4.00, 1 rating)

Transforming a mature market requires a radical departure from business as usual. Ghazal Badiozamani explores how global STEM information company Elsevier developed a completely novel approach to delivering learning content by coming together as a highly collaborative team, becoming obsessed with customer feedback, and taking a data-driven approach to delivery.

Photo of Ghazal Badiozamani

Ghazal Badiozamani


Ghazal Badiozamani is vice president of corporate strategy at Elsevier, where she is helping transform the company from a traditional publisher (owner of 20% of the world’s academic journals) to a data-driven, digital decision support provider for the medical and scientific community. Prior to Elsevier, Ghazal worked with partners at Kleiner Perkins Caufield and Byers to incubate two companies. In a prior life, she spent almost a decade as a program officer at the United Nations, mediating global environmental negotiations. Ghazal holds an undergraduate degree from Stanford, an MSc from the London School of Economics, and an MBA from Wharton.