Transforming a mature market requires a radical departure from business as usual. Ghazal Badiozamani explores how global STEM information company Elsevier developed a completely novel approach to delivering learning content by coming together as a highly collaborative team, becoming obsessed with customer feedback, and taking a data-driven approach to delivery.
Ghazal Badiozamani is vice president of corporate strategy at Elsevier, where she is helping transform the company from a traditional publisher (owner of 20% of the world’s academic journals) to a data-driven, digital decision support provider for the medical and scientific community. Prior to Elsevier, Ghazal worked with partners at Kleiner Perkins Caufield and Byers to incubate two companies. In a prior life, she spent almost a decade as a program officer at the United Nations, mediating global environmental negotiations. Ghazal holds an undergraduate degree from Stanford, an MSc from the London School of Economics, and an MBA from Wharton.
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