Big data, innovative platforms, and tools will only drain your bottom line if your analytics aren’t helping you provide a great customer experience, upward growth in target markets, and an ever-improving retention of those customers. Kelley Yohe explores utilizing analytics to map a customer’s journey and understand the customer experience gaps and potential business drivers lurking behind the scenes of your data, waiting to be tapped for growth. With this knowledge, businesses can target the right features, measure the results toward growth, and ensure a proper foundation for selecting the right data, tools, and platforms.
Kelley Yohe has been a key Agile delivery manager in building and enhancing data services and banking platforms for a number of startups and businesses that have successfully challenged norms in financial services. With data at the core of her focus, Kelley has assisted businesses in building, enhancing, governing, and innovating their data strategies with tools, processes, techniques, and platforms, including an array of open source and cloud-based technologies.
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