Presented By O'Reilly and Cloudera
Make Data Work
September 26–27, 2016: Training
September 27–29, 2016: Tutorials & Conference
New York, NY

Driving field service profitability with advanced analytics

JOLENE JEFFRIES (GE Digital), Tara Prakriya (Maana)
4:00pm–4:30pm Tuesday, 09/27/2016
Location: 1 E 12/ 1 E 13
Tags: iot, energy

GE’s Oil & Gas Field Service team has leveraged the Industrial Internet and advanced analytics to create a holistic view of their field service processes with the goal to identify the drivers of profitability of GE’s service contracts. To do so, the field service experts leveraged data from 10 different siloed data sources and analyzed them simultaneously to identify correlations between job efficiencies and field engineers. Jolene Jeffries and Tara Prakriya explain how subject-matter experts are using advanced analytics and machine learning to directly contribute to the profitability of the business unit.



GE Digital

Jolene Jeffries is director of software and services strategic operations at GE Oil & Gas, where she is a key driving force of the value of Industrial Internet. Jolene has been the executive sponsor of several IoT and analytics initiatives at GE Oil & Gas, driving asset and process optimization to increase field service profitability. Throughout her 18-year career at GE, she has held several key finance roles and is Six Sigma Black Belt certified.

Photo of Tara Prakriya

Tara Prakriya


Tara Prakriya is chief product officer at Maana, where she spearheads product strategy and direction. Previously, Tara was senior vice president of product management at Scantron and spent 15 years at Microsoft in various roles, including partner general manager of technical strategy reporting to the CTO; product unit manager of the Tablet PC group in Windows; product unit manager of the advertising and content management teams in MSN; and the group program manager for iDSS, the first large-scale data warehouse for consumer web activity for the worldwide MSN and MSNBC networks. Prior to Microsoft, she worked in financial data warehousing at Merck. She holds multiple patents related to web advertising, data, digital ink, and other technologies. Tara holds an MBA in finance and a bachelor of business administration in computer science.

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Kathy Yu
10/02/2016 12:23pm EDT

Hi Chaks,

A recording of this session will be available in about 3 weeks both on Safari which requires a subscription, and on as a part of the video compilation for the conference, available for purchase.

If you have any further questions about this please contact me at kyu at

Chaks Sam
10/01/2016 8:58pm EDT

I missed this webcast, is there a recorded version available? Thanks & regards, Chaks