The history of the digital age is being written in photographs. Today, for better or worse, everyone is a both a photographer and a subject. We need to start thinking about visual content in a radically different way, as both organizations and individuals. To innovate in the visual age, we have to crack the visual code. This means learning as much as we can, not only about how we see but also about how computers see so we can teach them to discover hidden opportunities and disregard hidden biases. If we try hard enough, maybe they’ll teach us to do the same.
Susan Etlinger explores why the ability to understand why one photo resonates and one doesn’t can make or break reputations, spark new products or lines of business, and make or save millions of dollars. But Susan won’t stop there, because the real value of these types of technologies isn’t just to see and analyze; it’s to help us make decisions and, sometimes, even make them for us. We haven’t even scratched the surface of what computer vision will be able to do with video and virtual reality, not to mention technology that hasn’t even been invented yet. Join Susan for a curious, cautionary, and perhaps hopeful view on sight itself and the strange world where every image is data with consequences.
Susan Etlinger is an industry analyst at Altimeter. Her research focuses on the impact of artificial intelligence, data, and advanced technologies on business and culture and is used in university curricula around the world. Susan’s TED Talk, “What do we do with all this big data?,” has been translated into 25 languages and has been viewed more than 1.2 million times. She’s a sought-after keynote speaker and has been quoted in such media outlets as the Wall Street Journal, the BBC, and the New York Times.
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