In the last year, many publishers have begun moving more content off their own websites and onto Facebook Instant Articles, Accelerated Mobile Pages (AMP), and other new platforms promising improvements in exposure and performance. Joshua Laurito explores Gawker’s experience working with these new partners, sharing the advantages gained as well as the unexpected costs and complexities incurred.
Josh Laurito is the director of analytics at Squarespace. Previously, Josh worked at Gawker Media and Univision Digital and taught data visualization at the City University of New York. He also helped start a data visualization company and cowrote a book on simulation modeling in finance. Long before any of that, he asked for an abacus for his fourth birthday. If you are interested in learning more, please visit his website.
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