Presented By O'Reilly and Cloudera
Make Data Work
September 26–27, 2016: Training
September 27–29, 2016: Tutorials & Conference
New York, NY

Web analytics in the platform era: The Gawker Media experience

Joshua Laurito (Univision)
2:00pm–2:30pm Tuesday, 09/27/2016
DCS
Location: 1 E 12/ 1 E 13 Level: Beginner
Tags: media
Average rating: ***..
(3.00, 2 ratings)

In the last year, many publishers have begun moving more content off their own websites and onto Facebook Instant Articles, Accelerated Mobile Pages (AMP), and other new platforms promising improvements in exposure and performance. Joshua Laurito explores Gawker’s experience working with these new partners, sharing the advantages gained as well as the unexpected costs and complexities incurred.

Photo of Joshua Laurito

Joshua Laurito

Univision

Josh Laurito is the head of data and analytics at Univision Digital. and teaches data visualization at the City University of New York. Previously, Josh worked at Gawker Media and helped start Lumesis, an analytics and data visualization company. Despite having only taken six jobs in his adult life he has somehow worked for 10 different companies. If you are interested in learning more, please visit joshlaurito.com.