Presented By O'Reilly and Cloudera
Make Data Work
September 26–27, 2016: Training
September 27–29, 2016: Tutorials & Conference
New York, NY

Big data, big decisions: Key legal considerations for the collection and use of big data

Kristi Wolff (Kelley Drye & Warren LLP), Crystal Skelton (Kelley Drye & Warren LLP)
2:05pm–2:45pm Wednesday, 09/28/2016
Law, ethics, governance
Location: River Pavilion Level: Non-technical
Average rating: ****.
(4.00, 2 ratings)

What you'll learn

  • Understand the legal dos and don’ts of using data to drive business decisions
  • Description

    As the momentum with which big data drives decisions continues to grow, the relevant legal considerations relating to collection and use of such data will also increase and evolve. Understanding the legal frameworks applicable to collection and use of data for certain purposes is key to making compliance-based business decisions and maintaining long-term consumer trust in a brand.

    Attorneys Kristi Wolff and Crystal Skelton address the legal considerations for using big data as it relates to specific industries and is governed by specific laws, such as the Federal Trade Commission Act, the Health Insurance Portability and Accountability Act, the Gramm-Leach-Bliley Act, the Fair Credit Reporting Act, the Children’s Online Privacy Protection Act, the Telephone Consumer Protection Act, and the CAN-SPAM Act.

    Topics include:

    • The Federal Trade Commission’s concerns relating to use of big data for employment, insurance, or financial purposes
    • Sensitivities concerning the collection and use of health information, children’s information, and geolocation data
    • How to avoid legal snafus when using targeted advertising, including making telephone calls and sending emails
    • Federal and state obligations relating to the collection of big data and requirements to secure such data
    Photo of Kristi Wolff

    Kristi Wolff

    Kelley Drye & Warren LLP

    Kristi Wolff is special counsel in Kelley Drye’s Washington, DC, office. Kristi’s practice focuses on food, dietary supplements, medical devices, and emerging health/wearable technology and privacy issues. Kristi has extensive experience advising clients whose products are within the overlapping jurisdictions of the Food and Drug Administration and the Federal Trade Commission. She handles matters across the full product life-cycle, including concept analysis, claim substantiation, label review, quality and recall scenarios, and contested matters involving the FTC, FDA, National Advertising Division, state attorneys general, and class-action litigation. In addition, she regularly counsels clients regarding network marketing compliance and calling/texting practices and works with several lifestyle brands in the apparel, jewelry, and fur industries.

    Prior to joining Kelley Drye, Kristi was associate general counsel at Nestlé HealthCare Nutrition, Inc., a subsidiary of Nestlé SA, the world’s largest health, nutrition, and wellness company. She also served as senior counsel at Assurant Health, where she performed risk-management functions, including litigation and regulatory tasks. During law school, Kristi worked at the Wisconsin Department of Justice and the US Court of Appeals for the Ninth Circuit. Having served as in-house counsel in the healthcare and food products industries, Kristi is particularly attuned to balancing business objectives with legal considerations. Her skill in the consumer protection area was recently recognized as she was named a 2015 Washington, DC, Rising Star by Super Lawyers magazine.

    Photo of Crystal Skelton

    Crystal Skelton

    Kelley Drye & Warren LLP

    Crystal Skelton is an associate in Kelley Drye & Warren’s Los Angeles office, where she represents a wide array of clients from tech startups to established companies in privacy and data security, advertising and marketing, and consumer protection matters. Crystal advises clients on privacy, data security, and other consumer protection matters, specifically focusing on issues involving children’s privacy, mobile apps, data breach notification, and other emerging technologies and counsels clients on conducting practices in compliance with the FTC Act, the Children’s Online Privacy Protection Act (COPPA), the Gramm-Leach-Bliley Act, the GLB Safeguards Rule, Fair Credit Reporting Act (FCRA), the Fair and Accurate Credit Transactions Act (FACTA), and state privacy and information security laws. She regularly drafts privacy policies and terms of use for websites, mobile applications, and other connected devices.

    Crystal also helps advertisers and manufacturers balance legal risks and business objectives to minimize the potential for regulator, competitor, or consumer challenge while still executing a successful campaign. Her advertising and marketing experience includes counseling clients on issues involved in environmental marketing, marketing to children, online behavioral advertising (OBA), commercial email messages, endorsements and testimonials, food marketing, and alcoholic beverage advertising. She represents clients in advertising substantiation proceedings and other matters before the Federal Trade Commission (FTC), the US Food and Drug Administration (FDA), and the Alcohol and Tobacco Tax and Trade Bureau (TTB) as well as in advertiser or competitor challenges before the National Advertising Division (NAD) of the Council of Better Business Bureaus. In addition, she assists clients in complying with accessibility standards and regulations implementing the Americans with Disabilities Act (ADA), including counseling companies on website accessibility and advertising and technical compliance issues for commercial and residential products. Prior to joining Kelley Drye, Crystal practiced privacy, advertising, and transactional law at a highly regarded firm in Washington, DC, and as a law clerk at a well-respected complex commercial and environmental litigation law firm in Los Angeles, CA. Previously, she worked at the law firm featured in the movie Erin Brockovich, where she worked directly with Erin Brockovich and the firm’s name partner to review potential new cases.