Three-quarters of firms tell Forrester they aspire to be data driven, yet less than a third are good at connecting insights to actions that really matter. A new generation of digital competitors does not have this problem and stands poised to steal $1.2 trillion from traditional enterprises by 2020. Many of them are presenting at Strata, but what does this new breed of competitors have in common beyond using technology like Hadoop and Spark?
Forrester’s Brian Hopkins presents the results of two years of research into what is different about these insight-driven competitors and describes how they are able to sustain extremely high growth. The key is that they systematically harness data and connect it to action in closed-loop systems of insight. Brian breaks down what a system of insight is, demonstrates how to use one to become insight driven, and explains how you can selectively embrace emerging big data technology innovations to get there.
Brian Hopkins is a principal analyst at Forrester Research, where he covers emerging technology, technology innovation, data management, and big data for enterprise architecture professionals. Brian’s research provides practical advice to architects and IT strategists seeking to leverage emerging technology, improve their technology innovation practices, and evolve their data management capabilities.
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