Schedule overview for 07/12/2011

Strata OLC July
9:00am Introduction Alistair Croll (Solve For Interesting)
9:40am Panel: Platforms for Personal Data Tara Hunt (Buyosphere), Evan Prodromou (Fuzzy.io), Eric Laiger (Memolane), Kaliya Hamlin (She's Geeky)
10:10am Break
Room: Strata OLC July
10:25am Owning Your Own Data: Statz Tito Mijares (Statz)
10:55am A Locker For Your Life: sing.ly Jeremie Miller (NodePrime | Telehash | Pinoccio)
11:10am Q&A
11:50am Closing Remarks and Next Steps Alistair Croll (Solve For Interesting)
9:00am-9:10am (10m)
Introduction
Alistair Croll (Solve For Interesting)
Every device we use is a collector and connector, a two-way link between our lives and the global computer. Internet giants have harnessed this data, suggesting jobs, ads, books, and lovers -- while at the same time, manipulating and coercing us for their benefit.
9:10am-9:40am (30m)
The Personal Cloud: Transforming Personal Computing, Mobile, And Web Markets
Frank Gillett (Forrester Research)
The personal computing experience for individuals is broken, ruptured by the fragmentation of personal information across PCs and mobile devices and the scattering of content across a multitude of online services. The personal computing experience is being rebuilt around personal cloud services, rather than personal devices.
9:40am-10:10am (30m)
Panel: Platforms for Personal Data
Tara Hunt (Buyosphere), Evan Prodromou (Fuzzy.io), Eric Laiger (Memolane), Kaliya Hamlin (She's Geeky)
With every click, like, friend, and share, we leave a trail of digital breadcrumbs. This data exhaust can help us improve our health, our job, and our relationships. Or it can be exploited, manipulating our behavior and putting our identity at risk. As a thousand Personal Data flowers bloom, what are the platforms on which it relies? What are the challenges and opportunities?
10:10am-10:25am (15m)
Break
10:25am-10:40am (15m)
Owning Your Own Data: Statz
Tito Mijares (Statz)
Can we achieve a balance between consumers' needs to own their data, and marketers' needs to target and personalize? Statz is one attempt to strike this balance, giving consumers—sellers of personal information—the ability to control, own and benefit from their own data.
10:40am-10:55am (15m)
Tracking and Understanding Emotions for Fun and Profit
Alicia Morga (Refleta)
Emotions underlie everything we do. In this session, Alicia Morga, creator of gottaFeeling talks about the challenges of collecting and analyzing emotions data, what she’s learned about consumer behavior in the emotions space, and why big business wants to know how you’re feeling.
10:55am-11:10am (15m)
A Locker For Your Life: sing.ly
Jeremie Miller (NodePrime | Telehash | Pinoccio)
.
11:10am-11:20am (10m)
Q&A
.
11:20am-11:50am (30m)
The Quantified Self: Self Knowledge Through Numbers
Gary Wolf (Wired)
A few decades ago you could have told people what a computer is for very simply: a computer was for doing calculations so that managers and scientists could better understand and run the world. But now we think about computing differently. We think of computers as tools for communication, entertainment, learning, self advancement, self-expression. We have personal computing.
11:50am-12:00pm (10m)
Closing Remarks and Next Steps
Alistair Croll (Solve For Interesting)
.