Tuesday, 07/12/2011

9:00am

Tuesday, 07/12/2011
Location: Strata OLC July Level:
Alistair Croll (Solve For Interesting)
Every device we use is a collector and connector, a two-way link between our lives and the global computer. Internet giants have harnessed this data, suggesting jobs, ads, books, and lovers -- while at the same time, manipulating and coercing us for their benefit. Read more.

9:10am

Tuesday, 07/12/2011
Location: Strata OLC July Level:
Frank Gillett (Forrester Research)
The personal computing experience for individuals is broken, ruptured by the fragmentation of personal information across PCs and mobile devices and the scattering of content across a multitude of online services. The personal computing experience is being rebuilt around personal cloud services, rather than personal devices. Read more.

9:40am

Tuesday, 07/12/2011
Location: Strata OLC July Level:
Tara Hunt (Buyosphere), Evan Prodromou (Fuzzy.io), Eric Laiger (Memolane), Kaliya Hamlin (She's Geeky)
With every click, like, friend, and share, we leave a trail of digital breadcrumbs. This data exhaust can help us improve our health, our job, and our relationships. Or it can be exploited, manipulating our behavior and putting our identity at risk. As a thousand Personal Data flowers bloom, what are the platforms on which it relies? What are the challenges and opportunities? Read more.

10:10am

Tuesday, 07/12/2011
Location: Strata OLC July
Break (15m)

10:25am

Tuesday, 07/12/2011
Location: Strata OLC July Level:
Tito Mijares (Statz)
Can we achieve a balance between consumers' needs to own their data, and marketers' needs to target and personalize? Statz is one attempt to strike this balance, giving consumers—sellers of personal information—the ability to control, own and benefit from their own data. Read more.

10:40am

Tuesday, 07/12/2011
Location: Strata OLC July Level:
Alicia Morga (Refleta)
Emotions underlie everything we do. In this session, Alicia Morga, creator of gottaFeeling talks about the challenges of collecting and analyzing emotions data, what she’s learned about consumer behavior in the emotions space, and why big business wants to know how you’re feeling. Read more.

10:55am

Tuesday, 07/12/2011
Location: Strata OLC July Level:
Jeremie Miller (NodePrime | Telehash | Pinoccio)

11:10am

Q&A
Tuesday, 07/12/2011
Location: Strata OLC July Level:

11:20am

Tuesday, 07/12/2011
Location: Strata OLC July Level:
Gary Wolf (Wired)
A few decades ago you could have told people what a computer is for very simply: a computer was for doing calculations so that managers and scientists could better understand and run the world. But now we think about computing differently. We think of computers as tools for communication, entertainment, learning, self advancement, self-expression. We have personal computing. Read more.

11:50am

Tuesday, 07/12/2011
Location: Strata OLC July Level:
Alistair Croll (Solve For Interesting)