Tracking and Understanding Emotions for Fun and Profit

Location: Strata OLC July Level:

Emotions underlie everything we do. In this session, Alicia Morga, creator of gottaFeeling talks about the challenges of collecting and analyzing emotions data, what she’s learned about consumer behavior in the emotions space, and why big business wants to know how you’re feeling.

Photo of Alicia Morga

Alicia Morga


Alicia Morga is the founder and CEO of Refleta, an online consumer data application. She is also the creator of gottaFeeling, an iPhone application to identify, express and track your emotions. Formerly, she was the founder and CEO of Consorte Media, a digital media and marketing company focused on the Hispanic market and backed by The Mayfield Fund and Sutter Hill Ventures. In her spare time, she is an expert blogger in Leadership for Fast Company and a regular contributor to the Huffington Post. In 2011, she was named a Global Leader under 40 by the World Economic Forum and in 2009, she was named one of the Most Influential Women in Technology by Fast Company. She holds a BA from Stanford University and a JD from Stanford Law School.