Presented By O’Reilly and Cloudera
Make Data Work
21–22 May 2018: Training
22–24 May 2018: Tutorials & Conference
London, UK
Naveed Ghaffar

Naveed Ghaffar
Product Manager, Narrative Economics


Naveed Ghaffar is a serial entrepreneur and innovator in data management and data science technologies. He has founded 3 start-ups in this domain over the past 6 years, and he continues to coach and mentor a number of London based start-ups.

Naveed is the co-founder of Narrative Economics, a start-up company that is leading research and development in the emerging field of Natural Language Understanding as it pertains to the spread of popular narratives across the world.

More recently, Naveed has served as Chief Engineer for KPMG McLaren between January 2016 to September 2017, where he was responsible for overall product management for the company’s suite of data analytics and simulation solutions.

Naveed has a background in data analytics and data governance. He is recognised as a thought leader on Privacy by Design, Design Thinking and the policy and technical effects of the EU GDPR regulations.

Naveed holds a degree in Law (LLB Honors) and a Masters in Computer Science (MSc) from the University of Birmingham. He is a Certified Scrum Master, Design Thinking Coach, and Jobs-to-be-Done Innovator.


16:3517:15 Wednesday, 23 May 2018
Data science and machine learning
Location: Capital Suite 10/11 Level: Non-technical
Naveed Ghaffar (Narrative Economics), Rashed Iqbal (UCLA)
Narratives are significant vectors of rapid change in culture, in zeitgeist, in economic behaviour. Introduced formally by Professor Robert Shiller in 2017, Narrative Economics studies the impact of popular human-interest stories on economic fluctuations. We present a framework that uses Natural Language Understanding for extracting and analysing narratives in human communication. Read more.