Presented By O’Reilly and Cloudera
Make Data Work
21–22 May 2018: Training
22–24 May 2018: Tutorials & Conference
London, UK
Geordie Kaytes

Geordie Kaytes
Director, UX Strategy, Fresh Tilled Soil

Website | @didgeoridoo

Geordie Kaytes is the director of UX strategy for Boston-area UI/UX studio Fresh Tilled Soil and a partner at Heroic, a design leadership coaching firm that helps growing companies scale their digital product capabilities. A digital product design leader with deep experience in design process transformation and cross-functional expertise in design, strategy, and technology, Geordie has helped companies in a broad range of industries develop a 360-degree view of their product design processes. Previously, he did his obligatory tour of duty in management consulting. He holds a BA from Yale in political science. He is a coauthor of the Medium publication Radical Product.

Sessions

9:0012:30 Tuesday, 22 May 2018
Data-driven business management, Strata Business Summit
Location: Capital Suite 8 Level: Non-technical
Secondary topics:  Visualization, Design, and UX
Radhika Dutt (Radical Product), Geordie Kaytes (Fresh Tilled Soil), Nidhi Aggarwal (Radical Product)
These days it’s easy for companies to say, "We measure everything!” The problem is, most popular metrics may not be appropriate or relevant for your business. Measurement isn’t free and should be done strategically. Radhika Dutt, Geordie Kaytes, and Nidhi Aggarwal explain how to align measurement with your product strategy so you can measure what matters for your business. Read more.