Presented By O’Reilly and Cloudera
Make Data Work
21–22 May 2018: Training
22–24 May 2018: Tutorials & Conference
London, UK
Geordie Kaytes

Geordie Kaytes
Director, UX Strategy, Fresh Tilled Soil

Website | @didgeoridoo

Geordie Kaytes is a product strategist and design leader with deep experience in design process transformation. His cross-functional expertise in design, strategy, and technology has helped companies in a broad range of industries develop a 360-degree view of their product design processes.


9:0012:30 Tuesday, 22 May 2018
Data-driven business management, Strata Business Summit
Location: Capital Suite 8 Level: Non-technical
Radhika Dutt (Radical Product), Geordie Kaytes (Fresh Tilled Soil), Nidhi Aggarwal (Radical Product)
These days it’s easy for companies to say, "We measure everything!” The problem is, most “popular” metrics may not be appropriate or relevant for your business. Measurement isn’t free, and should be done strategically. This session covers how you can align measurement with your product strategy, so you can measure what matters for your business. Read more.