What happens when you combine near-limitless data with on-demand access to powerful analytics and compute? For Deutsche Telekom, the results have been transformative. Mick Hollison, Sven Löffler, and Robert Neumann explain how Deutsche Telekom is harnessing machine learning and analytics in the cloud to build Europe’s largest and most powerful IoT data marketplace.
Mick Hollison is chief marketing officer at Cloudera, where he leads the company’s worldwide marketing efforts, including advertising, brand, communications, demand, partner, solutions, and web. Mick has had a successful 25-year career in enterprise and cloud software. Previously, he was CMO of sales acceleration at machine learning company InsideSales.com, where, under his leadership, the company pioneered a shift to data-driven marketing and sales that has served as a model for organizations around the globe; was global vice president of marketing and strategy at Citrix, where he led the company’s push into the high-growth desktop virtualization market; managed executive marketing at Microsoft; and held numerous leadership positions at IBM Software. Mick is an advisory board member for InsideSales and a contributing author to Inc.com. He is also an accomplished public speaker who has shared his insightful messages about the business impact of technology with audiences around the world. Mick holds a BS in management from the Georgia Institute of Technology.
Sven Löffler is a business development executive for big data analytics at T-Systems, where he is responsible for identification and development of data analytics and data-driven solutions. Previously, he was an executive IT specialist (OpenGroup certified) and business development leader for IBM Watson and big data solutions. Over his 20-year career, he has held a number of sales support positions in Germany and Europe and has proven and extensive experience in the business intelligence, performance management, big data marketing and support services, technical sales, and marketing spaces.
Robert Neumann is founder and CEO of Ultra Tendency. He has more than a decade of experience designing and developing Hadoop-based applications and has been using Spark since v0.9.
©2018, O’Reilly UK Ltd • (800) 889-8969 or (707) 827-7019 • Monday-Friday 7:30am-5pm PT • All trademarks and registered trademarks appearing on oreilly.com are the property of their respective owners. • email@example.com