Gartner says 85%+ of big data projects will fail. Your own company may have even spent millions on a recent project that isn’t really delivering the value or UX everyone hoped for, even though the team wrote a lot of code and deployed software using Agile, cloud, and the latest tech stack.
Whether you’re a CDO, CAO, head of analytics, or product owner, better design can deliver better business outcomes and indispensable user experiences. Brian O’Neill explains why those who leverage design to prioritize utility, usability, and customer value will realize the best ROIs. And you don’t need to be a designer to get started. Brian shares nine self-assessment techniques you can use today to get your project or service on the right track—and safely outside of Gartner’s 85% pool of failures.
Brian O’Neill is the founder and consulting product designer at Designing for Analytics, where he focuses on helping companies design indispensable data products that customers love. Brian’s clients and past employers include Dell EMC, NetApp, TripAdvisor, Fidelity, DataXu, Apptopia, Accenture, MITRE, Kyruus, Dispatch.me, JPMorgan Chase, the Future of Music Coalition, and E*TRADE, among others; over his career, he has worked on award-winning storage industry software for Akorri and Infinio. Brian has been designing useful, usable, and beautiful products for the web since 1996. He cofounded the adventure travel company TravelDragon.com and has invested in several Boston-area startups. If you’re at a conference, say hello. He’ll probably be the only person walking around with an orange leather messenger bag.
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