These days it’s easy for companies to say, "We measure everything!” The problem is, most popular metrics may not be appropriate or relevant for your business. Measurement isn’t free and should be done strategically. Radhika Dutt, Geordie Kaytes, and Nidhi Aggarwal explain how to align measurement with your product strategy so you can measure what matters for your business.
Radhika, Geordie, and Nidhi walk you through using the toolkit for RDCL product strategy development to help you arrive at a strategy to execute on your vision so that you can set goals to measure against. They then cover the metrics that matter. Since many of the popular metrics may not apply to your product, you’ll define and align metrics to your product strategy and vision so you can measure what matters to you.
Radhika Dutt is is the coauthor of the Medium publication Radical Product and a cocreator of the Radical Product practical toolkit. Radhika is a product executive who has participated in four exits, two of which were companies she founded, including Lobby7, a venture-backed company that created an early version of Siri back in 2000 (acquired by Scansoft/Nuance). Most recently, she led product management at Allant, where she and her team built a SaaS product for TV advertising. (Allant’s TV division was subsequently acquired by Acxiom.) Previously, she worked at Avid, growing its broadcast business by building a product suite to address pain points of broadcasters worldwide as they were moving from tape to digital media; led strategy at the telecom startup Starent Networks (acquired by Cisco for $2.9B); and founded Likelii, a company that offered consumers a “Pandora for wine” (acquired by Drync). Too long ago to admit, Radhika graduated from MIT with an SB and MEng in electrical engineering. She speaks nine languages.
Geordie Kaytes is the director of UX strategy for Boston-area UI/UX studio Fresh Tilled Soil and a partner at Heroic, a design leadership coaching firm that helps growing companies scale their digital product capabilities. A digital product design leader with deep experience in design process transformation and cross-functional expertise in design, strategy, and technology, Geordie has helped companies in a broad range of industries develop a 360-degree view of their product design processes. Previously, he did his obligatory tour of duty in management consulting. He holds a BA from Yale in political science. He is a coauthor of the Medium publication Radical Product.
Nidhi Aggarwal is the coauthor of the the Medium publication Radical Product. An entrepreneur who is passionate about building radical products, most recently Nidhi led product, strategy, marketing, and finance at data integration company Tamr. Previously, she cofounded cloud configuration management startup qwikLABS (acquired by Google), which remains the exclusive platform used by AWS customers and partners worldwide to create and deploy on-demand lab environments in the cloud, and worked at McKinsey & Company, where she focused on big data and cloud strategy. She holds six US patents. Nidhi holds a PhD in computer science from the University of Wisconsin-Madison.
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