Presented By O’Reilly and Cloudera
Make Data Work
21–22 May 2018: Training
22–24 May 2018: Tutorials & Conference
London, UK

Measure What Matters: How your measurement strategy can reduce OpEx

Radhika Dutt (Radical Product), Geordie Kaytes (Fresh Tilled Soil), Nidhi Aggarwal (Radical Product)
9:0012:30 Tuesday, 22 May 2018
Data-driven business management, Strata Business Summit
Location: Capital Suite 8 Level: Non-technical

Who is this presentation for?

Product leaders, founders, CEOs

Prerequisite knowledge

The workshop does not require any prior technical or business knowledge.

Materials or downloads needed in advance

Something to take notes and write on so they can fill out the toolkit - Post-its (lots), flipcharts or poster boards for people to use.

What you'll learn

At the end of the session attendees will have developed (or in the case of a presentation format, learned how to develop) the following: * A defined product strategy, including Real Pain Points, Design, Capabilities, and Logistics * A list of metrics that track progress towards achieving the strategy This will help attendees selectively measure indicators of whether their product or company is getting closer to achieving the vision. By only measuring what matters, attendees will reduce unnecessary costs on: * Development: building measurement into products costs resources * Data storage: there is a cost to capturing and storing data * Analysis: especially for Big Data products, measuring “everything” can lead to spurious correlations that take time and effort to screen out


This can be a 40 minute session in the form of a presentation followed by Q&A or a 3 hour tutorial.

The workshop format includes time for us to present content and for attendees to complete their “RDCL product strategy”, which can be found at The workshop covers the following:

  • Product Strategy: Using the toolkit for RDCL Product Strategy development, you will arrive at a strategy to execute on your vision. Strategy definition allows us to set goals that we can measure against.
  • Metrics That Matter: Many of the popular metrics may not apply to your product. In this step you will define and align metrics to your product strategy and vision, so you can measure what matters.
Photo of Radhika Dutt

Radhika Dutt

Radical Product

Radhika is a product executive who has participated in 4 exits, two of which were companies she founded. The first startup she co-founded was Lobby7, a venture-backed company that created an early version of Siri back in 2000 and was acquired by Scansoft/Nuance. She later worked at Avid, growing their broadcast business by building a product suite to address pain points of broadcasters worldwide as they were moving from tape to digital media. She then led strategy at the telecom startup, Starent Networks, later acquired by Cisco for $2.9B. She left Cisco to start Likelii to offer consumers “Pandora for wine”. Likelii was later acquired by Drync. Recently she led Product Management at Allant to build a SaaS product for TV advertising. Allant’s TV division was subsequently acquired by Acxiom. Too long ago to admit, Radhika graduated from MIT with an SB and M.Eng in Electrical Engineering, and speaks 9 languages. You can follow her on the Medium publication, Radical Product and on Twitter @radhikadutt.

Photo of Geordie Kaytes

Geordie Kaytes

Fresh Tilled Soil

Geordie Kaytes is a product strategist and design leader with deep experience in design process transformation. His cross-functional expertise in design, strategy, and technology has helped companies in a broad range of industries develop a 360-degree view of their product design processes.

Photo of Nidhi Aggarwal

Nidhi Aggarwal

Radical Product

Nidhi is an entrepreneur who is passionate about building radical products. She co-founded cloud configuration management startup qwikLABS. qwikLABS was acquired by Google and still remains the exclusive platform used by AWS customers and partners worldwide to create and deploy on-demand lab environments on the cloud. Nidhi most recently led Product, Strategy, Marketing and Finance at data integration company Tamr. Before founding qwikLABS, Nidhi worked at McKinsey & Company, working on Big Data and Cloud Strategy. Nidhi holds a Ph.D. in Computer Science from the University of Wisconsin- Madison and holds 6 US patents. Follow Nidhi on the Medium publication, Radical Product and on Twitter @aggarwalnidhi.

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