Over the last year, Social Point has been working hard on developing its analytics features (also known in other industries as data products). In essence, analytics features are those features of the game that are tailor-made for users, created from the data Social Point already has about them. The result: a very big impact for both the game and the business itself—all at a very low cost.
Iñaki Puigdollers explores how the analytics department changed Social Point games, covering the models applied (what), the purpose of developing those models (why), and the impact that they had on its games (how much).
Iñaki Puigdollers is a data scientist at Social Point, where he leads the analytics function in the biggest game of the company (Dragon City). Previously, Iñaki worked in data insights at Schibsted Media Group. He holds an MSc in statistical modeling.
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