Presented By
O’Reilly + Cloudera
Make Data Work
29 April–2 May 2019
London, UK
Cecilia Marchi

Cecilia Marchi
Manager, Jakala

Website

Cecilia Marchi is a manager at Jakala, where she helps retail and FMCG companies create a sustainable competitive advantage and increase their top line by leveraging data, advanced analytics and AI, location analytics, technologies, and experience design. She has more than eight years of experience in consulting and martech.

Sessions

9:30–10:00 Tuesday, 30 April 2019
Data-intense profiling of points of consumption to increase sales and marketing effectiveness
Case studies
 Location: Capital Suite 12
Cecilia Marchi (Jakala)
Average rating: *****
(5.00, 5 ratings)
Cecilia Marchi shares a case history of a major beverage company that wanted to get a detailed picture of the French out-of-home market. The combination of unusual data sources, technology assets, geographical analysis, and advanced analytics led to the deployment of a tool now supporting both sales and marketing team in understanding the market and optimizing activities and investments. Read more.