Sonal Goyal is the founder and CEO at Nube Technologies, a startup focused on big data preparation and analytics. Nube Technologies builds business applications for better decision making through better data. Sonal and the team at Nube help customers build better and effective models by ensuring that their underlying master data is accurate. The company’s fuzzy matching product, Reifier, helps companies get a holistic view of enterprise data. By linking and resolving entities across various sources, Reifier helps optimize the sales and marketing funnel, promotes enhanced security and risk management and better consolidation and reporting of business data.
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