The Financial Times has just hit its target of 1 million paying subscribers a year ahead of schedule. Chief product and information officer Cait O’Riordan discusses the North Star metric the company uses to drive subscriber growth, detailing how it’s embedded across the organization and within the engineering and product teams she is responsible for.
Cait O’Riordan is the Financial Time’s (FT) chief product and information officer (CPIO). She’s responsible for platform and product strategy, development and operations across the FT Group, working in close partnership with editorial and commercial teams. She’s on the FT executive board, which is responsible for the company’s global strategy and performance. Previously, Cait led the BBC’s digital product development for the London 2012 Olympics and played a central role in the user and revenue growth of music app company Shazam.
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