In early 2018, Zalando—Europe’s leading online fashion platform—embarked on a journey to revolutionize its paid online marketing by building a scalable personalized machine learning–based marketing platform.
Dirk Petzoldt covers the overall architecture and data flow and reflects on lessons learned along the way. The solution leverages Spark, PostgreSQL, Scala, Java, Python, AWS, Docker, Kafka, Kubernetes, TensorFlow, Scalyr, SageMaker, and Databricks, among others.
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Dirk Petzoldt is a head of engineering and data science at Zalando, Europe’s leading fashion platform. Trained as a data scientist, he enables his five development teams to revolutionize online marketing steering in a fully automated, ROI-driven, personalized way. In his spare time, Dirk is hacking functional Scala and reading through O’Reilly’s online library, 10 books at a time.
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