Presented By
O’Reilly + Cloudera
Make Data Work
29 April–2 May 2019
London, UK
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Your data strategy: It should be concise, actionable, and understandable by business and IT

Peter Aiken (Data BluePrint | DAMA International | Virginia Commonwealth University)
13:3017:00 Tuesday, 30 April 2019
Strata Business Summit
Location: Capital Suite 8
Average rating: ***..
(3.43, 14 ratings)



What you'll learn

  • Learn practical and applied strategies for implementing a data strategy


Data is not just another resource. It’s your most powerful—yet most poorly managed and therefore most underutilized—organizational asset. Data is your sole nondepletable, nondegradable, durable strategic asset, and it is pervasively shared across every organizational area. Lack of talent, barriers in organizational thinking, and seven specific data sins exist as organizational prerequisites to be satisfied before (a measurable) 9 out of 10 organizations can begin to achieve the three primary goals of an organizational data strategy: improve your organization’s data, improve the way your people use data, and improve the way your people use data to achieve your organizational strategy.

Peter Aiken offers a more operational perspective on the use of data strategy, which is especially useful for organizations just getting started with data. Your organizational data strategy can be used to best focus your data assets in precise support of your organization’s strategic objectives. Once past the prerequisites, organizations must develop a disciplined, repeatable means of improving the data literacy, standards, and supply as business objectives in specific areas that become the foci of subsequent data governance efforts. This process (based on the theory of constraints) is where the strategic data work really occurs, as organizations identify prioritized areas where better assets, literacy, and support (data strategy components) can help an organization better achieve specific strategic objectives. Then the process becomes lather, rinse, and repeat.

Topics include:

  • A cohesive argument for why data strategy is necessary for effective data governance
  • An overview of prerequisites for effective data strategy, as well as common pitfalls that can detract from its implementation, such as the “Seven Deadly Data Sins”
  • A repeatable process for identifying and removing data constraints
  • The importance of balancing business operations and innovation while doing so
Photo of Peter Aiken

Peter Aiken

Data BluePrint | DAMA International | Virginia Commonwealth University

Peter Aiken is an acknowledged data management (DM) authority. He’s an associate professor of information systems at Virginia Commonwealth University (VCU), past president of the International Data Management Association (DAMA-I), and associate director of the MIT International Society of Chief Data Officers. He’s also the founder of Data Blueprint, a consulting firm that helps organizations leverage data for profit, improvement, competitive advantage, and operational efficiencies. A practicing data consultant, professor, author, and researcher, Peter has studied DM for more than 30 years and has assisted more than 150 organizations in 30 countries, including some of the world’s most important, gaining international recognition along the way. He is the author of 10 books and multiple publications, including his latest on data strategy. He’s a dynamic presence at events and hosts the longest running and most successful webinar series dedicated to DM (hosted by

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Rebecca Hile |
14/05/2019 11:59 BST

Thanks for sharing! Very useful

Picture of Sophia DeMartini
13/05/2019 20:15 BST

The slides are now live on this page.

Picture of Peter Aiken
13/05/2019 13:45 BST

Hi Ivar – I’ve sent the slides in to the conference coordinator – if you still are having trouble getting them please email me directly and I will send to you

13/05/2019 10:12 BST

Hi Peter,

Could you please upload your slidedeck.