Presented By
O’Reilly + Cloudera
Make Data Work
29 April–2 May 2019
London, UK

The digital truth and the physical twin

Simon Moritz (Ericsson)
14:0014:30 Tuesday, 30 April 2019
Case studies
Location: Capital Suite 12
Average rating: ***..
(3.50, 4 ratings)

One of the big challenges today in transportation is that the many different subsystems do not communicate with each other. Simon Moritz demonstrates how the data silo walls can be brought down and entities can be connected together to create new insights and new business opportunities. This is a data-driven opportunity that starts in the digital realm but with some anchors to the physical sphere when necessary. Instead of talking about the digital twin, we should focus on the physical twin. The digital representation is the truth and the law, while the physical entity is a mere copy of that reality. In fact, this is already true in many countries where the transportation regulation is digital and the truth, while the traffic signs along our roads are only a medium of the truth for us to interpret.

Simon details how the Fourth Industrial Revolution is transforming companies and business models as we know it. As companies focus on digitalization, they are becoming aware that their old business, which in many cases focuses on a physical product, will soon have no market and that they need to change their whole business model and offerings. Companies that sold trucks are now selling tons transported; companies that sold traffic lights now sell traffic flow optimization; and companies that sold things are now giving them away in order to sell the data generated by the things.

This new transformation opens up a whole new data-driven marketplace, where new startups can make a huge difference. Data that before was way too complicated and costly to reach will now be at hand, and new alliances will make new serendipitous insights possible. In the digital space, it’s possible to bring down the walls between the many different subsystems and make them talk. However, to make this a global play there is a need for standardization. While standards are good, they are typically too slow to get a fast take off on.

Simon explores new de facto standards are being generated as more and more companies are coming together to agree on the best way forward for the digital infrastructure and shares a case study from Drive Sweden, which represents not an enterprise voice but the voice of the whole transport industry.

Photo of Simon Moritz

Simon Moritz


Simon Moritz is an IoT ecosystem evangelist at Ericsson. A passionate ex–data scientist who moved over to the business side a few years back due to a lack of understanding about the importance of a data-driven business, Simon has since created new data-driven offerings, acting as the lead architect behind Sweden’s Strategic Innovation Program related to transportation, Drive Sweden. Drive Sweden consists of more than 90 global partners in the area of transportation with the purpose of setting a new de facto standard way of working and a digital infrastructure worthy of the Fourth Industrial Revolution.

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Picture of Simon Moritz
17/03/2019 8:09 GMT

One of the biggest challenges for the transformational change to happen and the big economical growth is the silo effect. I.e. the fact that departments cannot share information easy with other departments, organizations cannot share with other organizations and industries cannot share information with other industries. If you want to get a glimpse of a potential new digital infrastructure that enables this information and data sharing with built in new business models, you don’t want to miss this talk. Come, listen, discuss, challenge and improve this new digital infrastructure. You are invited to transform the society together in a true ecosystem solution.