Presented By O’Reilly and Cloudera
Make Data Work
21–22 May 2018: Training
22–24 May 2018: Tutorials & Conference
London, UK
Nuria Bombardo

Nuria Bombardo
Europe Insights Revenue Management Lead, Pepsico

Nuria Bombardo is currently Insights Revenue Management Lead for Europe at Pepsico, responsible for building capabilities to ensure shopper-centric pack-price, promotion and pricing strategies. Nuria’s background includes over 20 years working for leading companies in FMCG, hospitality industry and Corporate Finance Consultancy-M&A.

She has held positions in Revenue Management Strategy, Analytics and Insights, Category Management, Sales and Strategical Planning. Her passion is behavioral science for robust shopper understanding to turn insights into successful action plants and data-driven decision making.

Nuria led a Big Data Project which enabled a successful differentiated execution by store based on shopper behavior. The stores impacted by the project achieved a double-digit rate in a declining channel.

Sessions

11:00–11:30 Tuesday, 22 May 2018
Delivering business value to Pepsico through mobility and retail data
Data-driven business management
 Location: Capital Suite 2/3
carme artigas (Synergic Partners), Nuria Bombardo (Pepsico)
Average rating: ***..
(3.00, 1 rating)
The entire retail sector has started to transform its core business in order to meet new consumers demands. Carme Artigas and Nuria Bombardó explain how Synergic Partners has helped Pepsico leverage its data to achieve direct business impact in revenue growth. Read more.