Nuria Bombardo is currently Insights Revenue Management Lead for Europe at Pepsico, responsible for building capabilities to ensure shopper-centric pack-price, promotion and pricing strategies. Nuria’s background includes over 20 years working for leading companies in FMCG, hospitality industry and Corporate Finance Consultancy-M&A.
She has held positions in Revenue Management Strategy, Analytics and Insights, Category Management, Sales and Strategical Planning. Her passion is behavioral science for robust shopper understanding to turn insights into successful action plants and data-driven decision making.
Nuria led a Big Data Project which enabled a successful differentiated execution by store based on shopper behavior. The stores impacted by the project achieved a double-digit rate in a declining channel.
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