Naveed Ghaffar is the cofounder of Narrative Economics, a startup that is leading research and development in the emerging field of natural language understanding as it pertains to the spread of popular narratives across the world. A serial entrepreneur and innovator in data management and data science technologies, Naveed has founded three startups in this domain over the past six years and continues to coach and mentor a number of London-based startups. Most recently, Naveed was chief engineer for KPMG McLaren, where he was responsible for overall product management for the company’s suite of data analytics and simulation solutions. Naveed’s background is in data analytics and data governance. He is recognized as a thought leader on privacy by design, design thinking, and the policy and technical effects of the EU GDPR regulations. Naveed holds a degree in law (LLB honors) and an MSc from the University of Birmingham. He is a Certified Scrum Master, design thinking coach, and jobs-to-be-done innovator.
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